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  ULUPUH – The Croatian Association of Artists of Applied Arts celebrated its 50th anniversary in 2000. The association, the members of which are renowned Croatian artists, is comprised of seventeen different sections: ceramics, graphic design, photography, industrial design, textile design, fashion design, theatre and film, jewellery design, architecture, horticulture, applied painting, caricature and animated films, as well as of the art critics, restauration and multimedial sections.

The ULUPUH Gallery organises approximately twenty exhibitions of its members annually.

Every three years, ULUPUH organises the International Exhibition of Graphic Design and Visual Communications (ZGRAF), which exhibits works created in this area so closely related to everyday life. Since its foundation in 1975, ZGRAF has been promoting graphic design as an artistic intervention in urban space and its primary objective is to promote graphic design in accordance with the highest aesthetic principles by means of connecting design to art. The importance of ZGRAF lies in the contribution of the artist as an individual to international graphic design and communication achieved through art.

The second most important international exhibition is the World Triennale of Small Ceramics. Judging by the number of countries present at the exhibition, it is the largest exhibition of ceramics in the world . Ceramics is considered to be one of the most vital witnesses of the culture and life of a certain place and time.

In the year 2006, ULUPUH is organising the 40th Zagreb Salon - a triennial exhibition of applied arts in Croatia.

We collaborate with other countries in the areas of arts and culture, by means of exchanging suggestions, visiting exhibitions, lectures or performances and workshops in the field of applied arts.